If a rational consumer were armed with perfect information, would they choose your product? I really like this quote from Frank Rotman of QED Investors in his 2018 Copernican Revolution paper. How many founders can truely say that their product is the best out there for consumers?
Are we rational?
Are we rational?
Are we rational?
If a rational consumer were armed with perfect information, would they choose your product? I really like this quote from Frank Rotman of QED Investors in his 2018 Copernican Revolution paper. How many founders can truely say that their product is the best out there for consumers?