This was great. Is 'Click to Pay' essentially another universal one-click checkout like Fast? If so, shouldn't it have an advantage given it's owned by the card networks so can incentivize merchants with lower fees?
Yes that is exactly it. I believe card networks will move to incentivise merchants to use the button or give it prominent placing through rebates/lower fees or other economic incentives but haven't seen anything related to it yet!
This is a great write-up! Thank you! I actually referenced it in my latest newsletter about Klarna :) https://aika.substack.com/p/klarna
Thank you! Yes I saw your newsletter and it is on my reading list so hoping to get to it soo :)
This was great. Is 'Click to Pay' essentially another universal one-click checkout like Fast? If so, shouldn't it have an advantage given it's owned by the card networks so can incentivize merchants with lower fees?
Yes that is exactly it. I believe card networks will move to incentivise merchants to use the button or give it prominent placing through rebates/lower fees or other economic incentives but haven't seen anything related to it yet!