Try and name the sellers/merchants of the last five items you bought on Amazon. My guess is that you could name maybe one or two but not all of them. This is the world Amazon has created. Amazon has become the first place many people go when they need to buy anything. The “Everything Store” is the front page of e-commerce for many people, with the different brands and suppliers, as well as Amazon operated brands themselves, slipping into the void in consumer’s minds. Amazon has minimised the role of brands and suppliers in order to give the consumer an easier shopping experience with easy and free returns and a quick checkout experience. Consumers come before merchants on Amazon and the merchant is disintermediated from the traditional customer relationship, which Amazon owns.
FATP (03/02) - Will BNPL eat merchant's lunch?
FATP (03/02) - Will BNPL eat merchant's…
FATP (03/02) - Will BNPL eat merchant's lunch?
Try and name the sellers/merchants of the last five items you bought on Amazon. My guess is that you could name maybe one or two but not all of them. This is the world Amazon has created. Amazon has become the first place many people go when they need to buy anything. The “Everything Store” is the front page of e-commerce for many people, with the different brands and suppliers, as well as Amazon operated brands themselves, slipping into the void in consumer’s minds. Amazon has minimised the role of brands and suppliers in order to give the consumer an easier shopping experience with easy and free returns and a quick checkout experience. Consumers come before merchants on Amazon and the merchant is disintermediated from the traditional customer relationship, which Amazon owns.